Digital Signage combines two types of content: automatic and exclusive. Automatic content is pulled from the internal corporate portal, and media platforms. Also, corporate Stories about the transformation program are created exclusively for the translation via Workstories digital signage platform.
Content covers the strategic development of the company, customers and innovations that are being introduced to improve customer experiences and experiences.
Some of the content is educational. Employees are introduced to the terms that will be encountered in the communications of a customer-centric company, such as customer experience or agile. There are interactive Stories that allow, among other things, to give feedback using QR codes: "Book of the week", "App of the week", "Feedback". The first two lead to specific books in the corporate library, and the videos in the "Feedback" section provide an opportunity to participate in surveys via the link: