Use of Digital Signage for internal communications

2 February, 2022
Digital signage has become an important part of business communication with customers. It allows companies all around the world to show engaging and effective advertising content to a wide audience through a small number of screens. But the use of digital signage in internal communications is not yet as developed. We will tell you what it is, why you may need it and how to use digital signage to increase employee engagement.

What is Digital Signage

Digital Signage is using digital screens, mainly TV panels, to interact with the target audience. In our case – the employees. It is quite similar to Stories that are prepared in advance and periodically broadcasted on screens in the office.

This dynamic and simple format allows you to easily and permanently capture the attention of employees and guests while remaining unobtrusive. Of course, digital signage should not be the only way to communicate, but it allows you to create an effective and versatile communication channel with employees. And with the right implementation, corporate digital signage can be easily integrated into the existing communication system and does not require a lot of time from content creators.

Main features and benefits of digital signage for internal communications

  • Easy and cost-effective. All you need is a TV panel, player, and content management system (CMS). Many DS platforms provide all the necessary tools and instructions.
  • Reach. Digital signage allows you to show content to employees who may be cut off from the main communications, for example, production workers, couriers, etc. By placing TV panels in work areas and break rooms, you will significantly increase the involvement of these groups of employees.
  • Efficiency. One screen broadcasts information to a large audience at once, while the content is constantly repeated, so that information is difficult to miss.
  • Unobtrusiveness. Screens can be placed in crowded places: canteens, break rooms, and halls, where the audience will perceive information on the background, but at the same time remember what they see.
  • Analytics and interaction. Modern digital signage platforms allow you to track audience interaction and engagement statistics (for example, number of total views or viewer reactions), and also make it possible to broadcast content not only on TV panels but also on interactive screens and touch screen kiosks.

16 use cases of digital signage in internal communications

  1. News and announcements. Broadcasting news on TV panels allows you to achieve the greatest coverage and make sure that employees are aware of the latest changes in the company.
  2. Announcements and reports from past events. Event announcements with a brief description, instructions, and a QR code with a link will allow you to achieve greater participation and will not be lost, unlike email invitations. You can also broadcast photo and video reports from past events, encouraging colleagues to share their impressions.
  3. Appeals from leaders. Corporate TV allows you to unobtrusively broadcast text and video messages from management, increasing employee confidence in the company and their understanding of the corporate vision.
  4. Video materials, as well as live broadcasts. You can broadcast live or recorded events and leader speeches to all employees.
  5. Corporate radio. An interesting case for offline communications. The same news and announcements being read by the announcer, as well as voice messages from leaders, will help to achieve even greater reach and engagement.
  6. Dashboards and relevant metrics. TV panels are great for broadcasting metrics and key numbers. Modern digital signage platforms allow you to fully automatically update them from databases in real-time so that you share only up-to-date information.
  7. Critical notifications. Notifications about dangers, critical failures, breakdowns, as well as general meetings.
  8. Development of corporate culture. You can broadcast company history, corporate values, key quotes, and more. These materials will help employees clearly understand the principles of working in the company, as well as feel affection and pride in it.
  9. Motivational materials. Quotes, videos of speeches, and anything that can motivate employees to work harder.
  10. Safety reminders. Remind your employees about how to deal with the coronavirus, the need to wear masks, or the necessary safety measures at the workplace.
  11. Greeting special guests. You can create unique welcome messages for important guests such as executives, investors, and more. This will make them feel special, and your employees will be alert on the day they arrive.
  12. Announcements on the occasion of special events and holidays. Create a special atmosphere on special days. For example, on the occasion of a company celebration or public holiday.
  13. News about compensation and benefits for employees. Often companies face a problem – employee incentive programs are constantly evolving, but parts of the team are not aware of the changes, and therefore the value of the company does not grow for them. Digital Signage makes it easy to talk about the news in this area and convey this information to the maximum number of employees.
  14. Important reminders. Remind employees of due dates for vacation requests or maintenance on the internal network.
  15. Teaching materials and tests. Although the TV panel does not allow you to interact with the screen, you can broadcast tutorials and test questions, and then show the correct answers after a while.
  16. Interactive screens and kiosks. Advanced digital signage systems allow the use of interactive screens in the office. They perform two important functions: they provide a layer of interactivity that is important for corporate communication, and they also serve as guides for employees and guests. For example, you can place an office map on the screen that will help a new employee or office guest find the right way.

Using the Workstories platform for digital signage

The Workstories platform supports not only digital signage but also corporate stories on employees' computers and smartphones. Thus, by implementing the Workstories in your company, you will be able to use the maximum number of communication channels with your employees, broadcasting corporate content both on work devices and in digital signage format.

Workstories allows you to:

  • Create content once and broadcast on all devices in the company at once
  • Save time for communications managers as well as employees. It's better to spend a few minutes watching Stories than half an hour sorting through emails with corporate newsletters
  • Plan content, target it to certain departments, offices, or even individual employees
  • Create groups of screens of any shape and for any purpose, add interactive screens and even entire interactive walls to the communication network
  • Create any number of templates for any purpose and format using your company branding
  • Create Stories based on data, the content of which will be updated automatically without any manual intervention
  • Interact with both office workers, employees at production sites, and with remote teams in a common style and understandable Stories format
  • Keep analytics of views and interactions, exporting it in Excel format
We are ready to conduct a product demo and answer any questions about the implementation of Workstories in your company at a convenient time for you! You can sign up for a demo here.
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