Corporate communications have to compete with various personalized social media content. If you do not give employees helpful information in a convenient format, then your messages will not be read. This means you will be less effective in influencing employee engagement.
Depending on the composition of the team (office, remote or hybrid), communication channels and goals, you can use and mix different formats. Among the engaging forms of communication are: videos, infographics, interviews and articles with illustrations, surveys, and interactive offline events (training, master classes).
For effective communication of information, formats should be combined so that each employee is informed in the most convenient way for them. For example, if you are introducing new corporate culture practices, it is worth preparing videos, articles, pieces of training and tests on this topic. So the maximum possible number of employees will be aware of the changes, and the content will not be boring for everyone.