HR strategy is an important document which serves as a base of all activities of the HR department. It consists of three main parts: a recruitment plan, distribution of tasks within existing teams, and a motivation and engagement plan (including those who have not yet been hired). Often the third part, motivation, is left as the least important. In some companies, it is just a bonus plan. But in fact, employee engagement is the most important metric that can be influenced without spending a lot of money on benefits. We talked about such methods of motivation in our article
To effectively manage employee engagement, you need a communication strategy that will allow you to determine the expected effect of the work of internal communications specialists and achieve the best result. In addition, the presence of a strategy allows you to effectively develop the HR brand and corporate culture.